When creating AT&T Stadium, the Jones family strived from the beginning to create more than a home for the Dallas Cowboys; their dream was to create the next great architectural icon—a place that would appeal not only to fans of sports and entertainment, but also those of architecture, art, design, engineering and technology. To do this, the family traveled the world to experience first-hand many of the finest architectural achievements known to man. These great works of historic design and construction inspired them to think beyond the expected bounds of stadium design.

Structural, practical and artistic elements of these landmarks have been transformed into the heart and soul of AT&T Stadium. Along the way, some of the finest engineers, designers and builders have taken ground-breaking strides with their work to create the next great global icon in this class.

AT&T Stadium is the culmination of visionary leadership, historical precedent and contemporary innovation that will forever change the way the world experiences sports and entertainment.

AT&T Stadium began as a dream: to change the way fans watch football games by making every aspect of the experience more thrilling, gracious, and awe-inspiring than ever before. The Jones family did not mess with the game itself— what takes place on the field is still the focus of any given Sunday. The goal was to transform everything around it, creating a streamlined structure that has become an instant architectural landmark.

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