PBR AND KID ROCK ANNOUNCE KID ROCK’S ROCK N’ ROLL RODEO – TRANSFORMING THE SPORT OF RODEO. The music-infused team rodeo is set to debut at AT&T Stadium on May 17, 2024 leading into PBR World Finals Championship.

PBR, the world’s leading Western sports organization, is tying its premier bull riding event – the PBR World Finals: Unleash The Beast – to the unique rodeo event with entertainment curated by Kid Rock, who has sold more than 35 million albums and is leaning into the growing Western sports and lifestyle market. The partnership aims to transform rodeo into a competitive team endeavor fans can better relate to within an amped-up rock and roll atmosphere – bringing more energy, fun and accessibility to rodeo events!

The reimagined rodeo will feature a Team format with six teams competing in bracket-style competition featuring Kid Rock live in concert, playing all his hits and more. The all-star rodeo team competition and upbeat production will be patterned after the successful formula PBR brought to bull riding through the Camping World Team Series launched in 2022. Six teams, each led by a head coach who will make crucial game decisions, will go head-to-head in barrel racing, bareback riding, saddle bronc riding, tie-down roping, team roping, steer wrestling, and breakaway roping, a fast-growing rodeo discipline.

The 2024 PBR World Finals: Unleash the Beast is coming to AT&T Stadium May 18-19, 2024. This year’s final is going be bigger, badder, and bolder than ever with more bucking, more bands, and more bashes. Everything is on the line. It all comes down to this!

3-Day ticket packages are on sale now at SeatGeek.com. Single day tickets will be available at a later date.